Portfolio

UX Designer & Innovation Strategist

Bringing 12+ years of experience turning complexity into intuitive, business-aligned experiences for enterprise users. Working with AI and for AI experiences.

Portrait of Ana Carmona

Selected Work

2021 – Present
IBM Client Engineering

Strategy Designer

IBM Client Engineering workshop session

Led MVP client engagements proving the value of IBM AI and Automation technology for Enterprise clients from ideation to funded, adopted solutions. Designed and prototyped AI-powered experiences across conversational and agentic patterns, driving initiatives like an AI-driven sales productivity concept while facilitating human-centered workshops that translated complex technology into actionable business strategy. Currently leading the team's design discipline, guiding Strategy Designers and shaping growth initiatives alongside a focus on responsible AI ethics and enablement.

2016 – 2021
Avast Software

Principal Product Designer

Avast Business Hub dashboard view Avast Business Hub management interface Avast Business Hub reporting interface

Led design for a cloud-facing SaaS platform serving SMBs, MSPs, and MSSPs, directing a team of 4 designers through a ground-up redesign and rebrand of Avast's flagship Business Hub platform. Owned the design roadmap, capacity planning, and design debt in a four-in-the-box partnership with Product, Engineering, Sales, and Marketing, directing customer experience strategy through user stories, prototypes, research, and stakeholder workshops.

2013 – 2016
AVG Technologies

Sr. UX Designer

AVG CloudCare product devices and dashboard

Designed SaaS and mobile experiences for AVG CloudCare in the cybersecurity/MSP space — personas, user flows, wireframes, and interactive prototypes. Partnered with Product and Engineering on strategy and sprint planning, ran user research to validate decisions, and mentored junior designers.

2010 – 2013
AT&T Human Factors Lab · The Usability Team

UX Researcher / Internship

Conducted foundational UX research across usability studies and human factors testing, building core skills in research methodology, participant facilitation, and translating findings into design recommendations.

Education

MSc, Information Studies

UX Design & Research

The University of Texas at Austin

BSc, Computer Science

Universidad Dr. Rafael Belloso Chacín

Contact

avcarmona@icloud.com linkedin.com/in/anacarmona